Privacy Policy
Last updated: 9 June 2026
This Privacy Policy explains how mlb Best bet Firm (“we”, “us”, “our”, the website) collects, uses, stores and protects personal information of visitors to our website. We publish editorial analysis of MLB betting markets for a UK audience, and we treat the protection of your personal information as a core editorial obligation, not a checkbox exercise.
By using mlb Best bet Firm you confirm that you have read this Privacy Policy and that you understand how your personal information is handled. If you do not agree with any part of this policy, please stop using the website.
Who is responsible for your data
The data controller for mlb Best bet Firm is the editorial team that operates the website. We are responsible for deciding how and why your personal information is processed in connection with the content and services offered through mlb Best bet Firm. For the purposes of UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the editorial team acts as the data controller.
If you have a question about how your personal information is handled, please raise it through the standard contact route published on the website. We aim to acknowledge enquiries within a reasonable period and to respond substantively within one calendar month, in line with UK GDPR timeframes.
What information we collect
We collect a limited amount of information that allows the website to function and that helps us understand which parts of the content are useful to readers. The categories below describe the types of information involved.
Technical information. When you load a page, your browser shares standard technical details with our hosting platform. These include your Internet Protocol (IP) address, the type of browser and operating system you are using, the time of the request, the page you visited and, where applicable, the page you came from. This information is used to deliver the page, to defend the site against abuse and to compile aggregate traffic statistics.
Analytics information. We may use privacy-respecting analytics tools to understand how readers interact with our articles. Where this is the case, the information collected is restricted to aggregated metrics such as page views, time on page, scroll depth and referral source. Where the analytics tool sets cookies, those cookies are described in our Cookie Policy.
Information you give us. If you choose to send us a message, leave feedback or contact us through any other route published on the website, we will receive whatever information you decide to share — typically your name, email address and the content of your message. We use that information solely to respond to you.
We do not run a betting service. We do not accept wagers, hold customer accounts or process payments. As a result, we do not collect financial details such as bank account numbers, payment card numbers, source-of-funds documentation or affordability evidence.
Why we use your information
We process personal information for a small number of clearly defined purposes. The legal basis for each purpose is taken from Article 6 of the UK GDPR.
To deliver and secure the website. We use technical information to serve pages, to log errors, to defend against denial-of-service attacks and to investigate suspicious behaviour. The legal basis is our legitimate interest in operating a working, secure publication.
To improve the editorial product. Aggregated analytics help us decide which topics deserve deeper coverage and which sections need to be rewritten. The legal basis is our legitimate interest in producing useful editorial content, balanced against your reasonable expectation of privacy.
To respond to enquiries. If you contact us, we use your message and contact details to reply. The legal basis is our legitimate interest in handling reader correspondence, or, where you have asked for something specific, the steps we need to take to respond to your request.
To comply with the law. Where we are required to retain or disclose information by UK law, by a regulator with jurisdiction over us, or by a court, we will do so. The legal basis is compliance with a legal obligation.
How long we keep your information
We retain personal information only for as long as it is needed for the purpose for which it was collected, or for as long as we are required to keep it by law. Server logs containing IP addresses are typically retained for a short period and then deleted or anonymised. Aggregated analytics data is retained in a form that does not identify individuals. Correspondence sent to us is retained for as long as needed to handle your enquiry and any reasonable follow-up, after which it is deleted.
Who has access to your information
Access to personal information is restricted to members of the editorial team who need it to operate the website, and to the small number of service providers that help us run the technical infrastructure. Service providers act on our written instructions and are bound by confidentiality. We do not sell your personal information, and we do not share it with bookmakers, advertisers or marketing networks for their own purposes.
Where personal information is transferred outside the United Kingdom, we make sure that the transfer is covered by an adequacy decision, by the UK International Data Transfer Agreement, or by another mechanism recognised under UK GDPR.
Your rights
Under UK GDPR you have a number of rights in relation to your personal information. These include the right to ask for a copy of the information we hold about you, the right to ask us to correct information that is inaccurate, the right to ask us to delete information that is no longer needed, the right to ask us to restrict or object to certain processing, and the right to ask us to transfer information you provided to another controller in a structured machine-readable format.
To exercise any of these rights, please contact us through the standard route published on the website. We may need to verify your identity before acting on a request, and we will respond within the timeframes set out in UK GDPR.
If you believe we have not handled your information correctly, you have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator. The ICO publishes guidance on how to make a complaint at its official website.
Cookies
The website uses a small number of cookies and similar technologies. The full list, the purpose of each cookie and the choices available to you are described in our separate Cookie Policy.
Children
The website is intended for adults aged 18 or over. Gambling-related content is not directed at children, and we do not knowingly collect personal information from anyone under the age of 18. If you believe a child has provided personal information to us, please contact us so that we can delete it.
Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in the law, in regulatory guidance or in how we operate the website. The “Last updated” date at the top of the page shows when the most recent change was made. Material changes will be highlighted on the website.
Contact
Questions about this Privacy Policy or about how your personal information is handled by mlb Best bet Firm can be raised through the contact route published on the website. We treat reader privacy enquiries as a priority and aim to respond promptly.