Cookie Policy
Last updated: 9 June 2026
This Cookie Policy explains how mlb Best bet Firm (“we”, “us”, “the website”) uses cookies and similar technologies, why we use them, how long they last, and how you can manage your preferences. This policy should be read alongside our Privacy Policy, which sets out the wider framework for how personal information is handled on the website.
What cookies are
A cookie is a small text file that a website asks your browser to store on the device you are using. The next time you visit the site, your browser sends the cookie back, which lets the site recognise the device and recall information from your previous visit. Cookies do not run programs on your device and they cannot read information from other applications. They are widely used to make websites function correctly and to provide reporting on how content is used.
Alongside cookies, websites can use related technologies such as local storage, session storage, pixels and small scripts to perform similar functions. Where this Cookie Policy refers to cookies, the same principles apply to those equivalent technologies.
How UK law governs the use of cookies
In the United Kingdom, the use of cookies is governed by the Privacy and Electronic Communications Regulations 2003 (PECR), as updated, and by the UK General Data Protection Regulation (UK GDPR) where the use of a cookie involves processing of personal information. In practical terms, that means we must tell you which cookies we use, why we use them, and — for any cookie that is not strictly necessary to deliver the page you asked for — we must obtain your consent before setting it. The Information Commissioner’s Office (ICO) supervises compliance with these rules.
The categories of cookies we use
The website uses a small, deliberate set of cookies that fall into the following categories.
Strictly necessary cookies. These are the cookies that are required for the website to function correctly. They support core tasks such as remembering your cookie-consent choice, ensuring page navigation works, and protecting the site against basic forms of abuse. Strictly necessary cookies do not require your consent under PECR because the website cannot operate sensibly without them. They do not track your behaviour for analytics or advertising purposes.
Analytics cookies. Where we use analytics, the cookies involved help us understand how readers interact with our articles in aggregate — which pages are read, how long readers stay, and which sections perform well. We use this information to improve the editorial product. Analytics cookies are only set after you have given consent through the cookie banner. We use privacy-respecting analytics configurations that limit the personal information involved, and where the analytics provider would otherwise transfer data outside the United Kingdom we apply the safeguards described in our Privacy Policy.
Functional cookies. Functional cookies remember preferences you have chosen on the website, such as a preferred display setting. They are only set after you have given consent through the cookie banner.
The website does not use advertising cookies, behavioural targeting cookies, retargeting pixels or third-party marketing trackers. We do not allow advertisers, sponsors or affiliate networks to set tracking cookies through our pages.
How long cookies last
Cookies on the website fall into two duration categories. Session cookies last only for the duration of your browsing session and are deleted when you close the browser. Persistent cookies remain on your device for a defined period — typically up to twelve months — after which they expire automatically. Where a cookie has a different lifespan, that information is shown in the cookie banner alongside the cookie name and purpose.
How to manage your cookie preferences
You can change your cookie preferences at any time by reopening the cookie banner from the link provided on the website. Withdrawing consent has no retroactive effect on data that was lawfully collected while consent was in place, but it will stop further collection by the relevant cookies.
You can also manage cookies directly in your browser. Modern browsers let you block all cookies, block third-party cookies, delete cookies that have already been set, and configure prompts before new cookies are accepted. The exact steps depend on the browser you use — official guidance is published by the makers of Chrome, Safari, Firefox, Edge and other major browsers. Blocking strictly necessary cookies may stop parts of the website from working as expected.
Most browsers also offer a private or incognito mode that limits the persistence of cookies between sessions, and a clear-on-exit setting that deletes cookies when the browser is closed.
Do Not Track and similar signals
Browsers can send a “Do Not Track” signal or its more recent equivalents. Industry practice on these signals is still developing and there is no single binding standard for how websites should react. Where you withhold consent through the cookie banner, we will not set non-essential cookies regardless of any other signal sent by your browser.
Children
The website is intended for adults aged 18 or over. Cookies are not configured to profile children, and we do not knowingly collect personal information from anyone under the age of 18 through cookies or any other route.
Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, in regulatory guidance from the ICO, or in how we operate the website. The “Last updated” date at the top of the page shows when the most recent change was made. Where the change is material, we will highlight it through the cookie banner so that your consent can be reviewed.
Contact
Questions about this Cookie Policy or about how cookies are used on mlb Best bet Firm can be raised through the contact route published on the website. Cookie-related complaints can also be referred to the Information Commissioner’s Office, the UK regulator with responsibility for cookies and personal information.